She's A Runner:
Through the use of a compilation of footage from my annual visits to my home country India and new footage of my familiar routes in New York City; She’s A Runner depicts my emotions of anxiety and uncertainty of belonging in the places I called home at two different points in my life. I’ve dealt with a patriarchal society that has forced me to leave so I don’t put limitations on my ambitions and moved to society where oppression surrounds me by only a few miles for being a woman of color. The poetry in the piece connects the two places because of the perils that they’ve given me, moreover they are contrasted by characteristics such as cultural differences and geographical location.
In this video, my goal was to explore the idea of time, visually, accompanied by uncanny recorded sounds from various media outlets to comment on a social issue (Rape). The candle is a symbol of a women's body in relationship to being a victim of rape, her body slowly fades to nothing while society flips through channels on television that all hint at the brutality and irony of rape.
My intention was to comment on the idea that media overwhelms us with a whole lot of information, all almost equally relevant, but as humans we may only choose to stop and listen to the ones that are most relevant to us. As a result, the attention that social change needs, isn't necessarily being given.
Victim of Grey: Social Change Design Campaign (Theme: Gentrification)
I developed and designed a campaign for social change that highlights why artists should not be perceived as a cause of gentrification, but rather victims of it.
Artists are almost stripped of their environment when gentrification occurs in their communities or neighborhoods. This means their environment is now uninspiring or “GREY,” forcing them to create in an uncomfortable environment or leave.
The process of implementation included:
A documentary that a fellow classmate and I created tells the story of a NYC sous chef- Jamie Hogg- Wharekawa through compelling visuals of a full prix- fixe meal. The interview and visuals were structured to reflect how he started in the industry- the appetizer, the grueling work for sacrifices such as unsustainable compensation- the main entree, and the reward in fulfilling a passion- the dessert. This was featured on Baruch College's online journalism publication Dollars and Sense.
Mathesthetics: Magazine Concept and Design
A magazine designed to produce content that connects math to design. It highlights trends in design that use mathematical concepts or theories. For example the cover story of the issue shown below talks about the use of the Golden Ration in Google's overall branding.
Baton Rouge: Brand Guidelines Book
In order to make Baton Rouge memorable to outsiders, I took significant elements from the city such as; being a capital of the state of Louisiana, the word rouge meaning red in French and it's position on the Mississippi River and created a brand for the city.