Glass
Challenge: Brand a store called Glass with a new innovative concept, the concept being an eyewear store that allows its customers to try on all glasses virtually through the use of a screen versus the traditional method of physically trying them on.
Solution: Executed the branding by coming up with an elegant design that reflects the notion of the company, the design concept conveys elegance and innovation through the use of subtle colors and slick design elements.
Baton Rouge
Challenge: Brand the capital city of Louisiana, Baton Rouge
Solution: Designed a signature that reflected the position of Baton Rouge on the Mississippi River (geographic significance) and the use of a graphic element (a star) as a symbol of being Louisiana's capital. The signature's elements translated into other applications such as the identity manual, letterhead, business cards, etc
